Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million

TechCrunch has discovered and confirmed that software giant Oracle has bought social marketing platform?Vitrue?for $300 million. [Update: A press release has confirmed the buy at an undisclosed price, though we know it to be $300 million.] The acquisition will give Oracle a strong Facebook marketing platform to offer its enterprise clients. Vitrue had taken $33 million in funding over the years and grown to become one of the most popular solutions for big companies trying to win Facebook fans and push out marketing messages to the news feed.?Vitrue, according to a source, was on course for revenues of just under $100 million this year TC understands there was a lot of potential acquirers interested. Several bidders approached the company but Oracle was the most aggressive.?Oracle will combine Vitrue with it overall social cloud offering targeting enterprises.

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