Sipa in marketing push - The Nation

Jirapan Boonnoon
The Nation July 27, 2012 1:00 am

The move is aimed at supporting and driving local software firms to provide software for the local market. The 40 participating software companies are expected to see revenue growth of about 20-30 per cent.

Suwimol Taewasillachaikul, vice president of Sipa, said the agency expected the cooperation would boost the efficiency of local software companies. They would be able to provide products and services confidently, tap opportunities and become more competitive. The Marketing Weapon for Thai Software project will have two levels - basic and advanced marketing - starting next month and finishing in November.

"This is the first time that we are working together and providing a training course and consultation for local software businesses, which number about 40, and 240 sales officers," Suwimol said. "They should be able create revenue growth of about 20-30 per cent after they complete the project.

"The cooperation is also likely to include the hosting of a marketing clinic and match-making between local software companies and local businesses who want to utilise software and technology to leverage their business so as to create growth."

Somporn Maneeratanakul, president of the ATSI, said the Bt5-million project would help local software firms create their own marketing arm and marketing tools to expand their customer base. It also will help them become competitive and encourage businesses to use more locally developed software. Last year, Sipa worked with the Thailand Development Research Institute to survey the value of the local software industry and learned that there were about 800 active software companies nationwide.

Latest stories in this category

Source: http://www.nationmultimedia.com/business/Sipa-in-marketing-push-30187086.html

nl mvp nl mvp verlander verlander justin verlander pepper spraying cop pepper spraying cop