Are Flexible Mobile Data Plans Finally Here? Andreessen Horowitz Leads $15.5M Round In ItsOn

Even as data usage has skyrocketed, U.S. carriers have remained stubbornly wedded to post-paid plans that offer users a surprisingly limited menu of pricing options. Yes, we're talking about those monthly subscriptions that easily reach above $100 a month -- even if you hardly touch voice calls or if you always come in far beneath your monthly data limit. But this may be about to change. Andreessen Horowitz just led a $15.5 million round in a company that's been in stealth working on this exact problem for the past four years.

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