BBJ | Kyle Alspach
Facebook COO Sheryl Sandberg addressed an audience of about 500 at the Harvard Club in Boston Friday morning.
"Men still run the world," and the gender imbalance in business has remained unchanged for a decade, Facebook COO Sheryl Sandberg told a packed hall of about 500 in Boston Friday morning.
But startups are in a unique position to lead the way at changing that, Sandberg said.
"I do think at startups, we can make our own rules," she said. "But we have to remind ourselves we can make our own rules ? The rules out there aren't that good. You can do better."
Sandberg spoke for more than an hour at the Harvard Club in the Back Bay, in an event organized by the New England Venture Capital Association (NEVCA). The longtime Facebook (Nasdaq: FB) COO and former Google (Nasdaq: GOOG) executive is in the middle of a speaking tour in connection with her new book, "Lean In," which examines how women can gain more of society's leadership positions. Sandberg was invited to speak by NEVCA board member Jo Tango of Kepha Partners, who attended Harvard Business School with Sandberg.
During her address and questions from NEVCA executive director C.A. Webb and several audience members, Sandberg shared ways for both women and men to take action that will boost gender equality ? particularly in the workplace.
Stereotypes remain a huge limiting factor for women, who are often seen as "too aggressive" when they succeed, Sandberg said. "As men get powerful and successful, everyone likes them better."
But when woman achieve success, "everyone likes them worse," Sandberg said. "If we understand that, we can change that."
Even smaller changes in attitude can go a long way, she said ? such as changing the notion that a one-on-one business meeting between a man and woman comes off as inappropriate.
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