Get the E in business success using FREE search engine optimization

Article by Michael L. Roache

Get the E in business success using FREE search engine optimization ? Search Engines ? SE Optimization

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As you will agree, running a home based business takes some degree of dedication and commitment. There are some very critical ?know-hows? that you must get the hang of as soon as your?e in business online. Anything from as simple as running an email campaign to as complex as getting the top ten ranking on Google search engine takes into focus some vital insight to avoid becoming the next internet marketing casualty. If you can as much as turn on your computer and check your email, then y o u a r e in business.

But did you know that using organic and paid search engine e in business marketing can explode your web site traffic overnight!Literally!

First, let?s familiarize ourselves with a few frequently used terms used by webmasters.

The two often repeated terms around the SEO circles are ?first-time visitors and ?repeat visitors?. Fairly self-explanatory, right?

Ok, now, believe it or not, according to Search Engine Journal (a web site that focuses on Search Engine News on SEO & Search Marketing) after checking our email, searching the World Wide Web is the next reason we come online! Mmmm, interesting fact.

People come online for all sorts of reasons. For example, according to Pew Internet & American Life Project, ?60 million Americans say that the internet helped them make big decisions or negotiate their way through major episodes in their lives.? They also say that 73% of adult Americans are either shopping, pursuing hobbies or engaging in personal interest online.

According to Internet World Stats, the worldwide internet community has reached a staggering 1 billion users! Whew! that looks like the whole Indian population.

Here?s a breakout:

Asia 400 Million (36%)Europe 300 Million (28%)North America 200 Million (21%)Latin America/Caribbean 100 Million (9%)Africa accounts for 30 Million (3%)Middle East 20 Million (2%)Oceania/Australia 18 Million (1.8%)

With that kind of statistics above, are you now seeing what your bank account would look like if your were sitting right at the top 10 search results to meet these internet users with some solution to their problem? I think you got the picture now.

Ok, let us now see which major search engines are commonly used by our 1 billion users. Google is by far the search authority. In fact, these days Google has become the search mecca on the internet as everybody likes to ?google? their way to finding answers on the online. Yahoo! boasts second place followed of course by MSN with its new search page. The long and short is that Google out-class both competitors by leaps and bounds.

So how do I go about getting a traffic jam at my web site?

Well, this is where you have to prepare for some dedication and commitment I mentioned earlier in my preamble. Don?t panic here; if you can follow simple instructions and carry them out well, you are on track. A great place to begin this exciting adventure is by using href=?http://wordtracker.com? target=?_blank?>Wordtracker to do great keyword research. Keywords are basically the words you would type into the Google search engine to find for instance, ?great caribbean packages? where that exact phrase is your keyword to find just that, ?great vacation packages?. Pretty simple, right? I love this amazing tool. It?s more that just merely a wordtracker. it?s a powerful research tool.

BUT, bear in mind that millions of websites are online fiercely competing for top spots using, as mentioned earlier, organic and paid search engin e in business marketing optimization, which means that you would have to find the most competitive keyword/s in your niche area to launch an all out attack and land your web site among the top 10 rankings.

There are three main strategies for competing consistently at the top 10 position.

They include:

1) Placing your best keywords at strategic positions on your web page. Hint: your web site address is a great place to start and putting <h1></h> around your title is will bribe the ?spider? to take a closer look at your keword.

2) Giving the search engine ?crawlers? or ?spiders? one of their favourite meals to come hunt you down. By this I am referring to something as simple and yet effective as adding your web site to relevant directories such as dmoz.org for example.

3) Building an empire of relevant inbound links (links pointing from other sites back to your site) is a smart way to go. Think about writing content rich articles for your audience as one great way to do this. Articlemarketer.com, ideamarketers.com are greet places to publish articles, among many others of course.

Pay-per-click or Sponsored search engines optimization can significantly enhance your internet success, but, if used foolishly, they can dry up your bank account! No kidding, pay-per-click campaigns can either leave you whistling all the way to the bank or making an appointment with your mortgagor to consider refinancing your loan! Ok,that?s taking it a bit too far but there are dos and don?ts critical to your success.

Like anything else, you have to first determine a budget. Would you jump in your car/truck, drive to the supermarket, grab the biggest trolley, pack it navel high without first ensuring that you have enough funds to pay for the goods. So, how do you determine your pay-per-click budget? Not that difficult at all. A nice place to strt testing your ad with a mini budget is href=?http://kanoodle.com? target=?_blank?>Kanoodle.

I won?t bother to burden you with that ?next big thing? here and now. Instead, I will give you some time to digest the foregoing and continue from here another time. In the meantime, take it from the expert, your can surviv e in business if you make up your mind to hang in there and copy the exact strategies the online gurus have used to capitalize on the E in business.

(Oh by E I mean extras of course!)

(Please feel free to use this article leaving the biography and byline as is in your ezines, email campaigns etc,. Please put yourself ?in the other man?s shoes? and observe Copright

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3. Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, ? Search Engine Optimization (SEO), and More!
4. Improve business prospects with IBP search engine optimization tool
5. Free Search Engine Optimization

Source: http://www.keyworddensitycheckertool.com/get-the-e-in-business-success-using-free-search-engine-optimization/

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